About Our
Online Store
Founded in 2014 in Bardhaman and now based in Kolkata, AVIGYAN JEWEL is a trusted name in certified jewelry and bullion. With over 15 years of experience, we work with top manufacturers, BIS-approved refineries, and LBMA-certified brands, serving many of Eastern India’s leading jewellers.
As an authorized dealer of MMTC-PAMP India Pvt. Ltd., we offer 24K 999.9 pure gold and silver coins and bars. Our online store brings you BIS hallmarked jewelry, crafted by India’s finest karigars — with options to buy, sell, exchange, or repair through our nationwide partner network.
✨Trust. Purity. Transparency. —
That’s AVIGYAN JEWEL.
✨Trust. Purity. Transparency. —
That’s AVIGYAN JEWEL.
Our Mission
To deliver pure, certified, and beautifully crafted jewelry with transparency, trust, and value, while empowering customers and partnering jewellers across India through a reliable and innovative jewelry platform.
Our Vision
To become India’s most trusted jewelry platform, connecting customers with certified purity, ethical craftsmanship, and renowned local jewellers, while redefining the way people buy, invest, and experience jewelry — both online and offline.
41
k+
Happy Customer
21
+
Years in Business
98
%
Return Clients
16
Awards Won
Qulaity Products - We Promise!
1
Certified Purity You Can Trust
All our products come with BIS Hallmark, or BIS approved Refineries, GIA/IGI certifications, and MMTC-PAMP assurance – ensuring every piece is authentic, pure, and investment-worthy.
2
Crafted by India’s Finest Karigars
We bring you exceptional designs and unmatched finishing, handcrafted by master goldsmiths who work with precision and passion.
3
Best Value, 24x7 Support
We offer the best rates in the market with maximum buyback value on coins & bars, backed by 24x7 customer support and reliable service from our Kolkata hub.
Customer Review
Avigyan Jewel is my favourite store
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Debasish Das
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Neha Dubey
Lovely products
Good choice, lovely items bought at a great price in the sale and arrived really products and designs and they always remember.
- Moli Ganguly
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamat Khan